Presented at the Client Day GfK in Brussels on 11th May 2006.

How to generate great Consumer Insights that can lead to successful innovations By Corinne Rosinski
 

This presentation shows the importance of Consumer Insights for Innovation: consumer insights are an invaluable source of inspiration for your innovation programme. It then reveals a selection of powerful approaches, next to traditional market research, which allow going a step further in generating consumer insights that can lead to successful innovations:

• Ethnographic Research/Observations
• Reconnect/Direct consumer contacts
• Digital anthropology/Generation C/Trends

These alternative methods are illustrated and the presentation ends with the 10 “golden rules” for Consumer Insights and Innovation.

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