Presented at the UBA Trend Day in Brussels on 23rd October 2007.

Empower the participative trend and web 2.0 for even more inspiring marketing and consumer insights.

By Corinne Rosinski

This presentation enlights the “Generation P” trend: from consumption society to participative society. The drivers and concrete manifestations of this trend are discussed. What are the new opportunities and challenges for marketing? We illustrate this with many examples.

We then show how JPCR unleash this participative trend and the power of web 2.0 to move "from traditional research to participative research", for even more inspiring consumer insights.
We present our on-line participative research platform Vox Populi^® which consists of 3 pillars:

Vox Populi Blog^®: a new generation of qualitative research
Vox Populi Idea Box^®: the new creative and participative idea box
Vox Populi Quali-Quanti^®: the depth of quali with the scope of quanti

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Publications Presented at the UBA Trend Day in Brussels on 23rd October 2007. Empower the participative trend and web 2.0 for even more inspiring marketing and consumer insights. By Corinne Rosinski This presentation enlights the “Generation P” trend: from consumption society to participative society. The drivers and concrete manifestations of this trend are discussed. What are the new opportunities and challenges for marketing? We illustrate this with many examples. We then show how JPCR unleash this participative trend and the power of web 2.0 to move "from traditional research to participative research", for even more inspiring consumer insights. We present our on-line participative research platform Vox Populi^® which consists of 3 pillars: Vox Populi Blog^®: a new generation of qualitative research Vox Populi Idea Box^®: the new creative and participative idea box Vox Populi Quali-Quanti^®: the depth of quali with the scope of quanti To receive the full article, click here to register. Back...