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Quali Online Communities : The richness of ‘consumers insights’, source of growth

Back to publications Presentation for Market Research Commission UBA, by Corinne Rosinski and Charles-Xavier Tulkens, Responsable Marketing Intelligence Ethias (2015)

Content of this presentation:

  • Vision online communities : to involve your consumers and internal teams

  • Quali online communities : how it works

  • Business case Ethias

  • Other examples of applications (multi-sectors)

  • Conclusions : 10 golden rules to maximize success

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