We are thrilled to announce our new JPCR qualitative survey on Baby Boomers, conducted during Summer 2023. Are you curious about the aspirations, fears, and lifestyles of this important and dynamic generation? Wondering how to tap into their evolving needs and preferences ?  Our survey is designed to provide valuable insights that can inspire your company's strategies and action plans. Click on following link to have a flavor of the study : https://vimeo.com/jpcr/babyboomers