JPCR - Your coach for innovation


You will find in this section a selection of the papers and presentations developed by JPCR

Market research : a new generation on the go.

Personal experience in transforming the role of the market research department from « data provider » to « leadership for growth » (Paper presented by Corinne Rosinski at Esomar Congress in Lisbon – 2004). This paper received the award of ‘Best Case History’.