JPCR - Your coach for innovation

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Corinne Rosinski

Corinne Rosinski

63 years old

Business Engineer (Solvay Business School – Université Libre de Bruxelles) (with the highest honours and as the major of her class)

Managing Director – JPCR (since 2004)

Founder and Managing Director of JPCR, where Corinne brings her long-standing expertise and passion for consumer insights to act as “your Coach for Innovation”.
JPCR’s mission is to help organizations become more insightful, creative and innovative, by combining qualitative, participative and foresight-driven research approaches, both offline and online.

Author and Director of JPCR proprietary Trend Studies (2020–2025)
Brands After COVID (2020), Reborn After COVID (2021), Baby Boomers (2023), Families (2024), Gen Z (2025) – large-scale studies providing strategic foresight on major societal and consumer transformations

Head of Consumer & Market Insight – Unilever Belgium (1999–2004)

Led the Consumer and Market Insight Department, with a key role in redefining the mission and impact of market research within the organization: Transition of market research towards a proactive role of internal consultant; Development and dissemination of a strong consumer culture across the company; Contribution to business growth through insight-driven decision making

Various Functions – Unilever Belgium (1985–1999)

Progressive roles across market research, marketing and sales, building a solid and holistic understanding of brands, consumers and markets.

Professional Engagements & Thought Leadership

President, Market Research Commission of UBA (Union Belge des Annonceurs – Belgian Advertisers’ Union) (2003–2004); Member, BABM ((Belgian Association for Branded Manufacturers), including the organization of numerous conferences for advertisers (2002–2009)

Teaching, Training & Knowledge Sharing

Regular speaker, trainer and facilitator in the fields of market research, consumer insights, creativity and innovation: In-company seminars and trainings; Solvay Business School (since 2004); ICHEC Management School and other academic or professional institutions

Awards & Distinctions

“Award of the Best Case History” – ESOMAR Congress, Lisbon (September 2004)
For the paper: “Market Research, a New Generation on the Go”


Jean-Paul Crabbé

  • 66 jaar,
  • Commercieel Ingenieur Solvay (Université Libre de Bruxelles).
  • Verscheidene professionele ervaringen in de marketing en het beheer (publiciteitsagentschappen, editie en muzieklabels).
  • Launch van tijdschrift 7Extra (pers voor jongeren) in 1990 in samenwerking met de groep CLT. Medebeheerder van Brio Productions bvba. actief in de pers, de audiovisuele en internetwereld evenals de communcatie voor bedrijven.
  • Launch in 1999 van website AutoScout24 voor verkoop van occasiewagens op Belgisch en Frans grondgebied.
  • Coach verschillende internet start-ups.
  • Gedelegeerd Bestuurder van JPCR sinds 1999.